Unlock Inventive Success with Pinterest Ads!

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Are you an inventor or product designer looking for a new way to promote your creations? Look no further than Pinterest ads! With over 250 million active users, Pinterest is a visual search engine that allows users to discover and save ideas for later. By utilizing Pinterest ads, you can showcase your invention to a targeted audience and drive traffic to your website. In this article, we’ll explore the different types of Pinterest ads and how to create a successful ad campaign.

From choosing the right keywords to designing eye-catching pins, we’ll cover everything you need to know to get started. So, let’s dive in and learn how to use Pinterest ads to promote your invention!


Pinterest is a social media platform that has become increasingly popular over the years. It is a platform that allows users to discover, save, and share ideas and inspiration through images and videos. With over 400 million active users, Pinterest has become a powerful tool for businesses to promote their products and services. In this article, we will discuss how to use Pinterest ads to promote your invention.

The Importance of Promoting Your Invention

As an inventor, you have put a lot of time, effort, and resources into creating your product. However, creating a great product is only half the battle. You also need to promote it effectively to reach your target audience and generate sales.

One of the most effective ways to promote your invention is through social media advertising. Social media platforms like Pinterest offer a cost-effective way to reach a large audience and promote your product.

Pinterest, in particular, is a great platform for promoting products because it is a visual platform that allows users to discover and save products they are interested in.

How to Use Pinterest Ads to Promote Your Invention

Step 1: Set up a Pinterest Business Account

The first step to using Pinterest ads is to set up a Pinterest business account. A business account will give you access to Pinterest’s advertising tools and analytics. To set up a business account, go to business.pinterest.com and follow the instructions.

Step 2: Create a Pinterest Ad Campaign

Once you have set up your business account, you can create a Pinterest ad campaign. To create a campaign, go to the Ads Manager and click on “Create Ad.” You will then be prompted to choose your campaign objective. Pinterest offers several campaign objectives, including:

  1. Brand awareness: This objective is designed to increase the visibility of your brand and reach a larger audience.
  2. Traffic: This objective is designed to drive traffic to your website or landing page.
  3. App installs: This objective is designed to promote your mobile app and drive installs.
  4. Video views: This objective is designed to promote your video content and drive views.
  5. Conversions: This objective is designed to drive sales or other conversions on your website.

Choose the campaign objective that best aligns with your goals.

Step 3: Set Your Target Audience

The next step is to set your target audience. Pinterest offers several targeting options, including:

  • Demographics: You can target users based on age, gender, location, language, and device.
  • Interests: You can target users based on their interests, such as fashion, food, or travel.
  • Keywords: You can target users based on the keywords they search for on Pinterest.
  • Behaviors: You can target users based on their behavior on Pinterest, such as their engagement with your pins or their purchase behavior.

Choose the targeting options that best align with your target audience.

Step 4: Create Your Ad

Once you have set your campaign objective and target audience, you can create your ad. Pinterest offers several ad formats, including:

  • Promoted Pins: These are regular pins that you pay to promote to a larger audience.
  • Promoted Video Pins: These are video pins that you pay to promote to a larger audience.
  • Promoted Carousel Pins: These are pins that allow users to swipe through multiple images or videos.

Choose the ad format that best aligns with your goals and create your ad. Make sure your ad is visually appealing and includes a clear call-to-action.

Step 5: Set Your Budget and Schedule

The final step is to set your budget and schedule. Pinterest offers several budget options, including:

  • Daily budget: This is the amount you are willing to spend per day on your campaign.
  • Lifetime budget: This is the total amount you are willing to spend on your campaign over its lifetime.

Choose the budget option that best aligns with your goals and set your budget. You can also set your campaign schedule, including the start and end dates of your campaign.


In conclusion, Pinterest ads are a powerful tool for promoting your invention. By setting up a Pinterest business account, creating a Pinterest ad campaign, setting your target audience, creating your ad, and setting your budget and schedule, you can effectively promote your invention to a large audience. Remember to create visually appealing ads with clear calls-to-action and to target your ads to your ideal audience. With these tips, you can use Pinterest ads to promote your invention and generate sales.

Interesting facts about How to Use Pinterest Ads to Promote Your Invention

  1. The first recorded patent in history was granted in Venice, Italy in 1474 for a device that improved the efficiency of water wheels.
  2. The concept of intellectual property dates back to ancient Greece and Rome, where inventors were granted exclusive rights to their creations.
  3. Thomas Edison holds the record for most patents granted to a single inventor with over 1,000 patents issued during his lifetime.
  4. The process of creating a new product typically involves ideation (coming up with ideas), prototyping (creating physical or digital models), testing (evaluating the product’s functionality and usability), and refinement (making improvements based on feedback).
  5. Design thinking is an approach used by many companies when developing new products that emphasizes empathy for users’ needs and experiences throughout the design process.
  6. Crowdfunding platforms like Kickstarter have become popular ways for inventors to raise funds from supporters who believe in their idea before bringing it to market.
  7. Intellectual property law includes four main types of protection: patents, trademarks, copyrights, and trade secrets.
  8. Invention can be spurred by necessity or opportunity – some inventions are created out of need while others are developed as solutions to problems people didn’t even know they had until someone came up with an innovative solution!

Are you ready to become an inventor?

Getting your idea out of your head and into your hands is only the first in a long set of steps towards becoming a successful inventor.

First Steps To A Successful Invention

At Invention Therapy, we believe that the power of the internet makes it easier than you think to turn your invention idea into a reality. In most cases, you can build a prototype and start manufacturing a product on your own. Changing your way of thinking can be difficult. Being an inventor requires you to balance your passion with the reality of having to sell your products for a profit. After all, if we can't make a profit, we won't be able to keep the lights on and continue to invent more amazing things!

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